Every business owner knows that a name, excellent branding, and impressive reputation are everything. As you would assume, almost any business owner will go to lengths in order to protect their company’s name, especially when another company is attempting to utilize it to their benefit. Before you begin to trademark your company’s assets (such as a business name, catchphrase, images, and more), you must keep a few crucial factors in mind.
If your company ever faces infringement of its trademarks, in any amount, you must be prepared to defend your company rather than allowing the opposing company to get away with it. The best way to go about this is to seek legal advice. From there, a legal representative can help you to fight for your rights to the trademarked content.
Ensuring You Can Trademark
Before you can even begin to trademark something, you must verify that the content is not already trademarked. If it is and you use it anyways, you could face legal problems in the future. This is exactly the same problem that you are trying to prevent for your company; only you would be the offender should you use another company’s trademarked content. LegalZoom is able to help you figure out whether or not your proposed trademarks are already claimed, and if they are not, you have the green light to proceed with trademarking.
Recognizing Your Rights
When registering, you can benefit yourself and your company significantly by reviewing your rights according to different laws and bills. When you are aware of exactly what rights you will have with your company name and all applicable trademarks, you will be more proficient when it comes to deciding whether or not your trademarks are being intruded on in the future. Images should be kept protected as well, as they are commonly a target of theft in the cyber world.
Register Your Domain Name As Soon As Possible
With the internet being one of the best ways to keep in contact with your customers or audience in recent years, registering your domain name is vital. Before you register it, you should ensure that the trademarks you intend to register are open for registration. This way, you do not spend money on a domain name that you may find out is useless for you. The domain name should be as close to your registered company name as possible, and some find it beneficial to register several different domain names that relate to their main keywords and location. These domains can all be pointed towards the same website; allowing your business to register specific search terms as a domain.
Trademarking does not have to be a difficult process, and it can offer your company layers of legal protection should the situation arise. Without it, a competitor could target your business for legal action, even if your company was using the trademarks unofficially before the competition had registered them. When you are organizing your business, it is important to be officially and legally protected in every way possible.
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